August Sees Intense SERP Volatility Ahead of Google Update
As you can see, we have more keywords in positions than we do in the top 3 positions. It’s also helpful to compare different ranking positions to assess your overall performance. Within the tool, you can analyze your new, improved, lost, and declined keywords. This will keep you in the loop of any changes to your ranking positions. For more accurate and efficient tracking, I’d recommend using either Google Search Console (if you’re on a budget) or Semrush.
This report shows you the search volume, your position, the number of established visits, and the SEO difficulty of the keyword. Plus, by checking your search engine ranking, you prioritize the content that needs optimizing. You’re far better off increasing your SEO efforts on articles that just miss the top spots instead of trying to push a 15th place article up the ranks. Once the tool is ready, head to the “Prospects” tab to see a list of websites you can reach out to for backlinks. Schema is a type of structured data that helps search engines make more sense of the information on your webpages. You can enhance the user experience and build trust by adding external links to relevant, high-quality, and authoritative sources when appropriate.
Create Relevant and High-Quality Content
Schema.org markup is not a ranking factor, but it can help improve your visibility in search results and make your results more clickable. Schema markup is a way of even more specifically telling Google the types of content on your page, which can help it to appear in rich results. There are Google ranker of different types of rich results—articles, breadcrumbs, events, FAQs, how-tos, job postings, FAQs, and more.
The 10 most visited websites around the world in 2024
If you have a prolific number of keywords in the Google index and they appear at or near the top of the search results, boundless traffic will follow. Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA.
Share statistical data
It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter. For example, I have some screenshots I’ve accumulated of cool websites and features and was looking for a keyword to target with it. I found the keyword website ideas, saw that it had a search volume of 2900, and thought 😍 perfect. You can see that the post includes the phrase “SEO checklist” but it doesn’t link anywhere. This is a great opportunity to add an internal link to our blog post.
In this instance, I’ve chosen to only identify new keywords that are ranking in the top 10 positions on the SERPs. You can use this filter to track position changes for keywords that are ranking in certain positions on the SERPs. It’s worth noting that the Position Changes tab will only display keywords that have changed positions.
You can insert the keyword in your title, headings, and descriptions. It’s also a good idea to include it in your meta description. In a matter of a few weeks, you can research keywords, add them to your website, and start seeing some modest improvements. More SEO work will need to be done to get your site on the first page but keywords are a great start.
You can check a page’s Core Web Vitals, mobile usability, and more right in Search Console. More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result. For example “social media marketing” has a search volume of 32K (yow).
If you’d like to receive automated reports, you can tick the “Send me weekly ranking updates via email” option. If your score is on the higher end of the scale, I’d recommend analyzing your keywords to see if you’ve suffered any real losses. Semrush has a handy tool called Sensor which tracks Google algorithm updates on your behalf.